Product innovations

When we ask customers what their offer contains and what makes it competitive, we very often hear: “good quality for a reasonable price”. If purchasers perceive the offers of all the companies in the sector as similar ones, then the price becomes the only factor of competitiveness.
In order to prevent such a situation from arising, it is necessary to work on the product offer and its perception by customers.
To this end:
  • we analyse the factors with which companies compete in their sector,
  • we look at how the purchasers perceive our customer against other companies in the sector,
  • we examine what constitutes the real value for purchasers,
  • we change the offer to make it different from what is offered by the market, as a result we introduce new factors of competitiveness, based on the blue ocean strategy.


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